Breaking the ICE: Compelling conversations with industry leaders

In the first episode of our new Breaking the ICE video series, we’re detailing how to identify personal and professional opportunities to become a conference champion. By developing a conference blueprint before you arrive, you’ll be able to maximize the impact on your business strategies.Get innovative tips from mortgage industry leaders and networking pros, Eric Kujala, VP of Product Marketing, ICE Mortgage Technology^®, and Sue Woodard, Senior Advisor, STRATMOR Group, on how to get the most ROI out of every event. They’ll prepare you to make a game plan, select activities and engagements that support your goals, and create post-conference action items to take back to your team.

Looking to maximize conversions, double retention rates, and expand your referral network? In the second episode of our Breaking the ICE video series, your host Eric Kujala, VP of Product Marketing, ICE Mortgage Technology^®, and special guest Dan Catinella, Chief Lending Officer, Total Expert, share the importance of leveraging data and intelligence to grow your business and enhance your customer base just in time for homebuying season. With applications increasing and demand heating up, it’s the perfect time to refresh your business tactics, so you can watch your conversion and retention rates bloom.

If you believe customer delight is solely based off your LO relationship (like a lot of us do), prepare to be surprised. Our research reveals that it’s one piece of a larger puzzle, and it’s likely holding you back form delivering an exceptional customer experience.In the third episode of our Breaking the ICE video series, your host Eric Kujala, VP of Product Marketing at ICE Mortgage Technology, and special guest Mike Seminari, Director of Customer Experience at STRATMOR Group separate what you thought you knew from what you need to know now. Discover how to transform your CX strategy into a powerful competitive advantage by fostering loyalty, trust and retention.