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Handling a Difficult Customer

Managing dissatisfied or angry customers is never comfortable. Heated exchanges can escalate quickly. This course gives frontline employees strategies for recognizing a difficult customer and regulating their initial emotional response. The end goal: increase trust and earn customer loyalty.

What will I learn?

After you complete this course, you will be able to:

  • Explain the importance of engaging with a difficult customer
  • Describe traits exhibited by a difficult customer
  • Practice the AIM model to manage a difficult customer

Download the syllabus

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