Identify True Buyer Objections
Why would a buyer raise a sudden obstacle in the middle of a seemingly smooth sales process? It’s likely a sign of a hidden objection. Don’t get mad; get to the root of the problem! Use the Overcoming Objections plays to Identify True Buyer Objections, then eliminate that barrier or negotiate a work-around.
What will I learn?
After you complete this course, you will be able to:
- Name the purpose and plays of the Overcoming Objections 1 routine
- Identify and diagnose red flags that indicate an objection is present
- Use active listening and open-ended questions to truly understand the nature and extent of an objection
- Evaluate an objection to properly solve it
- Prepare an Overcoming Objections Play for a current or potential prospect