Mr. Cooper is a customer-obsessed company that understands what can be achieved when the borrower experience is top priority. Working backwards from the customer always lands Mr. Cooper squarely at automation as they streamline processes and reduce friction in the lending process.
Automating lead management has been the key to maximizing opportunities and increasing customer satisfaction at every stage. They've leaned into their lead management system, Velocify® by ICE Mortgage Technology™, and have arrived at solutions that allow them to meet their customers wherever they want to be met. Double-clicking on their lead management platform and making sure that the solutions they put into place matched customer needs with skilled mortgage professionals has been critical to their success.